WORK TYPE
Global content campaigns
ROLE
Art Direction
DESCRIPTION
As Art Director on this launch, I helped shape the early creative direction for The Hunger Games: Sunrise on the Reaping, a major collaboration between Audible and Scholastic. The brief was specific: the campaign needed to feel rooted in the Hunger Games universe while standing apart from the visual world established by Lionsgate’s films.
I partnered closely with Scholastic and our agency team at We Are Royale (W.A.R.), developing initial visual concepts that helped guide the agency’s exploration. We needed a direction that felt distinct, narrative-driven, and connected to the new title’s cover art—particularly the district badge at its center.
Together, we landed on a visual system built around charcoal—a reference to District 12’s coal-mining legacy and a textured, expressive way to reflect the tone of the story. The badge became our visual thread, anchoring both motion and static creative across the campaign.
The final work included key art and a cinematic motion piece that brought the story into the world in a way that felt bold, atmospheric, and uniquely Audible. The campaign appeared in several high-impact placements, including large-format digital screens near Port Authority in NYC, and a series of guerrilla wildpostings across the city.
The response was immediate: the campaign drove over 72K pre-orders globally, more than doubling the goal and outperforming the franchise’s previous audiobook release.
WORK TYPE
Brand activations, industry events
ROLE
Art Direction, Graphic Design
DESCRIPTION
As lead Art Director for Audible’s return to the Frankfurt Book Fair, I oversaw the creative direction for our expanded presence at the world’s largest publishing event—spanning five days, 300,000+ attendees, and 2,600+ programming moments.
My focus was on bringing Audible’s refreshed brand identity to life in a high-impact, real-world environment. I led the design of a large, multi-functional booth space and extended our visual system across large-scale banners, signage, and fair branding—ensuring cohesion with global campaign efforts and local content.
The goal was to prove our brand system could scale boldly, flex thoughtfully, and remain expressive in fast-paced, highly visual settings. This activation became a key pressure test for the system we had developed the year prior—and has since shaped how Audible shows up in future event and experiential formats.
I worked closely with our global partners in Audible Germany and incorporated the strategic use of generative AI to solve for bespoke sizing and visual expansion—adding agility without sacrificing brand clarity.
Results:
1,395 booth visitors and 150+ business meetings hosted
5 live panels across 3 languages
Coverage across major international outlets: Rai TV (Italy), RTL (Germany), Il Sole 24 Ore (Italy)
300+ press clippings, including 240+ specific to the activation itself
WORK TYPE
Brand event
ROLE
Art Direction, Graphic Design
DESCRIPTION
To support the launch of Audible’s dedicated service in Brazil, I partnered with both our global and São Paulo-based creative teams to design the brand experience for an on-the-ground launch event. It was one of the first international activations to use our refreshed brand system—and a chance to see how it could flex in a new, dynamic market.
I led the design of all event visuals, including signage, backdrops, and presentation templates for speakers and panels. I worked with our on-site production partners to make sure everything came together seamlessly and stayed true to the brand across formats and touchpoints.
The goal was to apply our system in a way that felt intentional and locally resonant—while supporting the energy of a live event. It was a milestone moment for Audible, introducing a Portuguese catalog of over 4,000 titles and kicking off partnerships with some of Brazil’s most respected authors, publishers, and narrators.
Getting to work closely with the Brazil team was a highlight—bringing fresh perspective to the system and shaping how it showed up in a new context.
WORK TYPE
Brand activations, industry events
ROLE
Art Direction, Graphic Design
DESCRIPTION
As Art Director for Audible’s presence at the 2024 London Book Fair, I led the creative direction for a fully branded experience that spanned booth design, large-scale signage, and a high-visibility stair takeover.
Our approach balanced content-forward storytelling with strong brand expression. Inside the booth, we highlighted Audible titles through thoughtful layout and messaging, while the surrounding signage leaned into core brand graphics—designed to stand out across the fair’s high-traffic spaces.
This activation was part of a larger effort to show how our refreshed brand identity could flex across formats and markets, while remaining cohesive, recognizable, and built to scale.
WORK TYPE
Event Branding
ROLE
Art Direction, Graphic Design
DESCRIPTION
I designed the entry experience and event signage for Audible’s activation at New York Comic Con 2024—creating a high-impact brand moment in one of the most visually saturated environments of the year.
Across four days, more than 200,000 attendees passed through the Javits Center. The goal was to make Audible feel instantly recognizable and easy to connect with, even in a space filled with competing visuals. Using core brand elements, I created bold overhead signage and custom door decals that highlighted key titles and included QR codes for direct listening access.
As a longtime Comic Con fan, seeing this work front and center was incredibly rewarding. The design was intentionally simple—built to stand out, scale cleanly, and hold its own in a fast-moving, high-energy setting. It became a clear example of how our brand system could flex effectively in real-world moments.
WORK TYPE
Motion Design, Brand Experience
ROLE
Art Direction, Animation
DESCRIPTION
As part of Time Inc.’s move to a new headquarters at 225 Liberty Street, I was tasked with bringing the brand into the space—specifically through a large-scale animated piece designed for a custom three-panel, floor-to-ceiling video wall in the building’s main lobby.
The architecture was impressive, but the digital wall lacked branding and didn’t tell the story of the company or its legacy. My role was to concept, art direct, and animate a 9-minute video that could introduce visitors to the full scope of the Time Inc. brand—both who we are and what we make.
The piece focused on highlighting the company’s mission and editorial voice, as well as its portfolio of iconic brands including TIME, People, InStyle, Fortune, and Sports Illustrated. I paired high-impact brand footage with bold typography and smooth transitions to create something that felt both modern and grounded in storytelling.
Visually, I alternated between wide cinematic moments and segmented layouts to balance big brand presence with individual content showcases. The result was a cohesive, immersive experience that helped connect the physical space to the identity of the company—and made the lobby feel unmistakably Time Inc.
WORK TYPE
Packaging Design, Visual Identity, Icon Design, Photography
ROLE
Art Direction, Design
DESCRIPTION
As OXO prepared to launch a new line of tech-cleaning tools—targeted for on-the-go and desktop use—I led the design of a visual identity and packaging system that would stand out at retail while staying true to the brand’s DNA.
This was OXO’s first move into the tech space, and the goal was to translate the brand’s clean, functional aesthetic into something minimal, tactile, and tailored to the category. I moved away from traditional carded packaging and instead proposed a frosted plastic box—sleek, structured, and highly interactive. The structure itself invited customers to test the product’s unique details, from soft detailing brushes to precision cleaning heads.
Rather than relying on photography, I developed a custom icon system to communicate use cases—making the experience clear, streamlined, and visually distinct. Line weight and balance were critical to keep the icons feeling minimalist but informative.
I also collaborated with our internal photo team to art direct supporting visual content for social and digital. We focused on the satisfaction of cleaning—long brush strokes, crisp textures, and small spaces being brought back to life—to highlight the self-care aspect of these everyday tools.
This packaging system was built to stop shoppers in their tracks—especially at the register—and helped frame OXO’s design-first approach in a whole new category.
WORK TYPE
Experiential Design, Trade Show Booths
ROLE
Art Direction, Design
DESCRIPTION
For OXO Tot’s presence at the 2018 Kind + Jugend trade show—a global event for baby and kids’ product innovation—I led the design of a clean, modern booth that balanced playful energy with the simplicity and confidence of the OXO brand.
The concept moved away from the more pattern-heavy look of previous years and focused instead on bold product photography, strong color stories, and intentional space planning. Each area of the booth was dedicated to a different product category—feeding, drinking, bath, cleaning—with visual cues to guide visitors through the experience.
At the center of the space was a hero wall that showcased the newly launched Stick & Stay dishware line. To highlight its unique suction-based, tantrum-proof design, we added an interactive demo station where buyers and visitors could test the product in real time.
The booth helped reframe how OXO Tot shows up in a crowded space: confident, design-forward, and focused on product-first storytelling.
WORK TYPE
Packaging Design
ROLE
Art Direction, Photography Direction
DESCRIPTION
As part of the launch of OXO BREW, I led the packaging design for the Twisting Tea Ball—an innovative steeping tool and the first product in the line to shift from box packaging to a card format.
The goal was to bring a sense of warmth and ritual to the retail experience. We leaned into photography to highlight steam, texture, and the everyday moment of making tea. The design stayed clean and minimal, with the back focused on clear use-case storytelling.
The card itself was interactive, allowing shoppers to test the twisting mechanism in-store—making the function as tactile as the product.
WORK TYPE
Icon design
ROLE
Design
DESCRIPTION
I partnered with Fenton Communications, a national social change–focused PR agency, to design a custom icon set that extended their existing brand system.
The goal was to create flexible, multipurpose icons that could live across internal and external materials—bringing clarity to their messaging while staying true to the visual identity already in place. I worked closely with their team to align on style, scale, and use cases, ensuring the final set felt cohesive and easy to implement.
The result was a suite of icons that added function and consistency across presentations, digital templates, and brand collateral.
Art Direction
Shit. is a one-woman comedy show written and performed by Rosemary Cipriano. From her youthful days of trying to become a Wiccan to working with a gaggle of middle-aged Long Island women obsessed with 50 Shades of Grey, these characters and true stories from Cipriano’s unibrow clad past are enough to give anyone secondhand embarrassment. This show was first performed at the Katzen Arts Center Studio Theatre in March 2015. The research acquired during this independent study was featured in the 2015 Robyn Rafferty Mathias Student Research Conference. Shit. was selected for the 2016 United Solo Theatre Festival in New York City where it was been named a Bestseller. This production later won a United Solo Award for First Sold Out Show.
This show called for a design as bold as Rosemary herself. Expressive color, commanding typography, tied together with some illustrated elements to pull in her pop punk Long Island realness. There were both print and digital promotional assets including social landing pages, social cards, posters, flyers, and bumper stickers.
